In collaboration with EYE Film Institute, Submarine has developed the interactive Filmlab in 2012, situated in the museum building on Amsterdam’s Northern river shore. The Filmlab allows visitors to immerse themselves into EYE’s rich film archive (dating back to 1895) that ranges from silent and experimental films to old ads, home cinema sets and feature films. This is visualised in a 360-degree immersing ‘Treasure Room’ in which the visitor can navigate through the archive, including a ‘Browsing area’ where visitors will be taken ‘on tour’ through the archive by well known film characters.
