Submarine opens animation studio for production of international series

Hit Entertainment, a subsidiary of Mattel,  known for Bob the Builder™ and Thomas & Friends™, have chosen Submarine to design and produce a big and new animation series.

The series WellieWishers part of Mattel’s American Girl brand, will consist of 26 episodes, each with a runtime of 11 minutes. Its target audience consists of girls between five and seven years. WellieWishers from American Girl features a character-based story narrative centered on five best friends — Willa, Kendall, Ashlyn, Emerson and Camille — who imagine, play, sing and dream in their whimsical garden.

Submarine producers Bruno Felix and Femke Wolting: “‘We are delighted to have been chosen to produce this big new animation series. The Netherlands has a great number of good designers, and can offer much with it´s growing animation industry. This series can give this industry an enormous impulse. For us it marks the moment where we set up the country’s first large scale production studio, where we and 40 animators will be able, after the production of the WellieWishers, to realize many other animation series to come.”

HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of pre-schoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media and live events and attractions.  HIT Entertainment, a subsidiary of Mattel, Inc., has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit: www.hitentertainment.com